Casey Cavell, Building a Business, Building a Life: Success on YOUR Terms – Innova.Buzz 596


Casey Cavell.

Our guest in this episode, is Casey Cavell, an entrepreneur and purpose-driven leader who helps entrepreneurs get out of the daily grind and regain control to focus on what matters most. Casey shares his insights on achieving clarity, letting go, and building a life of purpose. From defining job roles with a vision map to creating systems for success, Casey’s journey and wisdom provide inspiration for listeners to prioritize personal connections, find balance, and make a positive impact.

Key Points:

  1. Clarity for Success: Define job roles, set clear expectations, and establish measurable KPIs to achieve desired outcomes.
  2. Letting Go and Delegating: Trust your team, create systems, and focus on tasks that align with your strengths and passions.
  3. Building a Life of Purpose: Prioritize personal connections, find work-life balance, and remember that success is measured by relationships and making a positive impact on others.

Embrace clarity, let go of perfection, and build a life that truly fulfills you.

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Define your own version of success. Create a business that aligns with your ideal life and allows you to prioritize what truly matters to you. #LifestyleDesign #PersonalSuccess Casey Cavell on #InnovaBuzz podcast Share on X

Show Notes from this episode with Casey Cavell,

In this episode of Innova.Buzz Jürgen welcomes the guest Casey Cavell, an experienced business owner and entrepreneur who shares valuable insights on setting long-term goals, achieving productivity, delegating tasks, and finding life-work balance.

Casey Cavell begins the conversation by emphasizing the importance of setting long-term goals for a business and working backward to achieve them. He believes in breaking down these long-term goals into shorter-term goals, such as 3-year and 1-year goals. However, he also emphasizes the need to get specific and clear about the business goals for the next 90 days.

Casey shares personal experiences that led him to prioritize what mattered most to him, including his family and personal time. He stresses the importance of creating an ideal life and defining success beyond constantly seeking more. Building a business that aligns with one’s ideal life is key.

Work-life balance is another topic tackled during the episode. Casey acknowledges the challenges of achieving this balance but advises against constantly working long hours out of fear that others may question one’s dedication. Instead, he suggests working smart and focusing on getting the most results. Appreciating and rewarding team members who work hard is essential. He encourages spending time on relationships and social activities outside of work, emphasizing that it is through others that we achieve our goals.

As the conversation progresses, Casey reflects on the anniversary of 9/11 and shares a touching story of a man who sacrificed his life to save others. This selfless act leads Casey to question the value of material success and emphasizes the importance of relationships and making a positive impact on others. He encourages listeners to find a balance between building businesses and what businesses cannot provide in terms of personal connections and experiences.

Drawing from his own experiences, Casey shares how he owned self-storage facilities and moving companies in the past. He would go into businesses that were not reaching their full potential and conduct an intensive 90-day program to fix issues. However, he realized the importance of letting go and allowing others to manage certain aspects of the business. Rather than focusing on taking a business from 90% to 100% perfection, Casey suggests finding a new business and taking it from 70% productivity to 90%. Creating systems that allow others to run the business, even if not done exactly as he wants, is acceptable as long as the majority of tasks are completed and the business is running well.

Casey also shares his experiences with his baseball academies, where he initially focused too much on day-to-day tasks and perfection in one location. He eventually realized the importance of allowing his employees to do a good job and expanding to multiple locations. Now, he helps other business owners by emphasizing the importance of having a dashboard or system in place to track the performance of employees and the business. Understanding how well the team and business are performing enables business owners to let go and delegate responsibilities.

Casey’s company has a structured approach to working with clients. They analyze the client’s organizational structure, success criteria for each position, and the training capabilities of the team. Casey shares a personal experience of hiring a consultant who helped them realize the importance of aligning expectations and defining success for each role. Clarity within an organization is crucial, and he introduces the vision map tool to define job roles, impact, and desired achievements. Clear KPIs and measurements are important for evaluating job performance.

Ultimately, Casey believes that clarity, systems, and processes are essential for achieving desired outcomes. He encourages business owners to let go and delegate responsibilities, finding a balance between work and personal life to create an ideal life that goes beyond material success.

The conversation then shifts to the topic of addressing employee performance within companies. Casey highlights Elon Musk’s example of eliminating underperforming employees. He stresses that smaller organizations cannot afford to retain individuals who are not contributing effectively. It is important to identify talented individuals for specific roles and have tough conversations about employees who do not fit in. Creating new jobs for underperforming employees is not fair to the company or the individual.

One concept that Casey highlights is the idea of “rocks,” coined by Steven Covey. These rocks represent the big things that must be done to achieve long-term goals. Casey recommends having 3 to 7 rocks per quarter for each individual or company. Regularly reviewing progress and making adjustments as needed is crucial to keeping goals on track.

Casey believes that if rocks and weekly tasks are completed effectively, everything else will fall into place. He advises identifying and eliminating tasks that are disliked or not well-suited for the individual. Often, business owners spend significant time on tasks they don’t enjoy but are proficient at. The goal is to spend 70% of one’s time on tasks that are both enjoyable and within their skill set. Regularly reviewing priorities and delegating tasks can free up time for more meaningful activities

The episode wraps up with valuable insights and thought-provoking ideas, leaving listeners with a fresh perspective on goal-setting, productivity, delegating tasks, work-life balance, and redefining success in their own lives and businesses.

Material success is not the ultimate goal. Focus on relationships and making a positive impact on others. That's where true fulfillment lies. #PurposeDriven #Legacy Casey Cavell on #InnovaBuzz podcast Share on X

The Buzz – Our Innovation Round

Here are Casey’s answers to the questions of our innovation round. Listen to the conversation to get the full scoop.

  1. 1 thing to be more innovative – Take time to think with pen and paper.
  2. Best thing for new ideas – Talk with open-minded people about your ideas, challenges, thoughts, problems.
  3. Favourite resource –
  4. Keep project/client on track – Compartmentalise – 10 year goals, broken down to 3 year goals, broken down to 1 year goals and using Steven Covey’s Rocks concept.
  5. Differentiate – Be clear about who you help do what, and the results that achieves.


Write down one thing that you learned today and take action on that lesson to make your life or business better.

Reach Out

You can reach out and thank Casey through his website.

Suggested Guest

Casey suggested we have a conversation with author of “Come Up for Air”, Nick Sonnenberg, author of “Own Your Career, Own Your Life”, Andy Stork, and author of Five Voices, Jeremie Kubicek on future InnovaBuzz Podcast episodes.


Cool Things About Casey

  • Casey is a former college baseball player and coach.
  • He founded Turn2 Ministries, which “leads baseball players and coaches in a growing relationship with Jesus Christ.”
Spend 70% of your time on tasks that you enjoy and excel at. Delegate or eliminate the rest, freeing up time for more meaningful activities. #ProductivityHacks #WorkLifeBalance Casey Cavell on #InnovaBuzz podcast Share on X

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Jürgen Strauss

Dr. Jürgen Strauss is The World's Best Human-Centred Podcasting Coach and the only Podcast Innovator with the signature bright yellow headphones, who masterfully crafts human connection for high-impact achievers in a vibrant community. You can find Jürgen on LinkedIn, The InnovaBuzz Podcast, The Flywheel Nation Community as well as on Innovabiz' InstagramTwitter, Facebook pages and his personal Photography website.  

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