Brian Dixon, Start with Your People – InnovaBuzz 205

Brian Dixon

Brian Dixon, Start with Your People

In this episode, I’m really excited to have on the InnovaBuzz podcast as my guest, Brian Dixon, a business coach, speaker, author,  and host of the Clarity Sessions Podcast. 

Brian believes that you were made for a purpose. By clarifying your calling, discovering your audience, and creating your products, you can navigate a clear path to impact and income. He helps authors, speakers, and aspiring messengers create a sustainable business through growing their platform and creating compelling online courses. In his upcoming book, “Start with Your People”, Brian shows the single most important key to fully engage your relationships and unlock the door to purpose, passion and profit. 

In our discussion, Brian talked to me about:

  • People engaging with their purpose in a way that serves their audience
  • How to find out what other people consider to be your superpowers
  • How to generate content that will engage and inspire your audience

Listen to the podcast to find out more.

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Marketing is a way to help people figure out their purpose and to help them get their message out in a bigger way. @BrianJDixon on #InnovaBuzz podcast Share on X

Show Notes from this episode with Brian Dixon, author of Start with Your People

Key points and take-aways from this episode include:

  • Marketing is a way to help people figure out their purpose and to help them get their message out in a bigger way.
  • When we put people first in our business and in our lives, our business grows. Our lives become happier because we are really seeing the people in our lives and serving them well. 
  • You are unique. You are here for a purpose. Your life matters. If you look at your people and ask how your greatest skill can solve their greatest problem, you will live with more joy, more purpose, and more profit than ever before. 
  • When you have a clear vision, you can put a plan in place to make that vision a reality.
  • AMPLIFY means:
    • Audience – knowing who your audience is
    • Message – the message that you share with them
    • Product – what do you sell? how do you make it happen
    • Lead – how do you lead them in your process
    • Instruct – how do you teach them? 
    • Friends – your relationships
    • YOU – an amplified business ends with YOU. 
  • It doesn’t start with you. It starts with your audience and ends with YOU, which is your long-term purpose and growth plan. It all flows from helping people.
  • If you want to have this one life to live, put people first and live in a way that is helping the most number of people as you possibly can.
  • Your business begins with figuring out who your audience is. When you focus on the people first, you won’t have to worry about trying to sell your product.
  • Start with your people. Ask them where they are stuck and then create a product that will solve their problem. When you focus on your people and how you can help them, that is where your purpose statement will come from. 
  • There are 7.53 billion people in the world. If you are one in a million, it means that there are 7529 other people like you. When you focus on one specific customer, it means that there are 7529 other people that are similar to that one specific customer. That is the power of niching.
  • Your message is the promise that is opposite the pain. 
  • Creating content helps you develop this expert positioning where people would decide to work with you even if your rates are a little higher. They will feel they are going to be better served because you are helping them answer the questions that they have. 
  • Just show up. Delivering value consistently leads to more opportunities.
  • The way you do one thing is the way you do everything so just show up. Just do it, and you will begin to develop a habit of seeing people’s needs and showing up for them. 
  • Negative habits sabotage success. Break those habits by taking action. The more action you take, the more ways you serve people then the more ways the opportunity to serve people will show up. 
  • Income is a direct result of serving somebody.
  • There is always something you can learn. If you are a lifelong learner, who is a leader, nothing is wasted. That knowledge becomes an asset that you can use to encourage and inspire other people.
  • There are two roles in any kind of business, the artist and the producer. You need somebody who has the big idea but you also need somebody who can execute on that vision.
  • The way to speak is to just show up and answer the questions. It is going to be better than any pre-planned story you have.
  • Having clarity leads to power which then leads to the confidence to move forward.
Just show up. Delivering value consistently leads to more opportunities. @BrianJDixon on #InnovaBuzz podcast Share on X

The Buzz – Our Innovation Round

Here are Brian’s answers to the questions of our Innovation round. Listen to the interview to get the full scoop.

  1. #1 thing to be more innovative – Convergence. Taking a solution from a different industry. Bring in some other perspectives because you’ll never know what you might create.
  2. Best thing for new ideas – Really know yourself and learn yourself well. Taking a sabbatical and journaling.
  3. Favourite tool for innovation –  Record everything and transcribe them. Temi (for transcriptions)
  4. Keep project / client on track –  Have short deadlines and a set of measurables. An expectation is a promise that you make on somebody’s behalf, and often without their permission. Having that open and honest conversation at the beginning and frequently reviewing it is so valuable.
  5. Differentiate – You are differentiated. Being more YOU is your ultimate competitive advantage. Share your life. Build connections.

To Be a Leader

Start with your people! Look at your current team as your dream team and show up as if they are the best people in the world. 

Reach Out

You can reach out and thank Brian through his website, and on Instagram.

Suggested Guest

Brian suggested I interview Emily Freeman, author of The Next Right Thing. So Emily, keep an eye on your inbox for an invitation from us to the InnovaBuzz podcast, courtesy of Brian Dixon.


Need some clarity? Take Brian’s 30-Second Quiz to discover your next step.


Cool things about Brian

  • He used to be a teacher prior to starting his own business.
  • He has a doctoral degree in Educational Technology from the University of San Diego.
  • He is a Co-Founder of the Hope Writers, a membership site of over 2,000 working writers. 
The way you do one thing is the way you do everything so just show up. Just do it, and you will begin to develop a habit of seeing people's needs and showing up for them. @BrianJDixon on #InnovaBuzz podcast Share on X

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Jürgen Strauss

Dr. Jürgen Strauss is The World's Best Human-Centred Podcasting Coach and the only Podcast Innovator with the signature bright yellow headphones, who masterfully crafts human connection for high-impact achievers in a vibrant community. You can find Jürgen on LinkedIn, The InnovaBuzz Podcast, The Flywheel Nation Community as well as on Innovabiz' InstagramTwitter, Facebook pages and his personal Photography website.  

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