Anastasia Lipske, The Secrets to Successful Podcast Guesting – Innova.Buzz 600 🎂🎈🎉🎇
Anastasia Lipske, Access Speakers.
Our guest in this episode, is Anastasia Lipske, a branding consultant and founder of Access Speakers. We discuss the power of podcasting, the importance of reviews, and how to make a genuine connection with podcast hosts.
- Evergreen Impact: Podcast guesting offers potential exposure and discovery long after the episode is recorded, allowing guests to reach a larger audience with their valuable messages.
- Reviews Matter: Reviews on Apple Podcasts are crucial for potential listeners in gauging the quality of a show. Guests can support hosts by leaving ratings and reviews, enhancing visibility and credibility.
- Genuine Connection: Building a genuine connection with podcast hosts before being booked increases the chances of getting on the right shows. Personalization, research, and timely engagement with hosts are key to securing valuable guest opportunities.
Listen to the Podcast
Show Notes from this episode with Anastasia Lipske, Access Speakers
In this special episode of InnovaBuzz, Jürgen Strauss sits down with branding consultant and speaker, Anastasia Lipske, to explore the transformative power of podcasting. Dive into their lively conversation about the evergreen nature of podcast guesting, building relationships with hosts, the art of pitching, and the profound impact that sharing one’s story can have on others.
Navigating the Pitching Process: Aligning Goals for Success
Anastasia, as the founder of Access Speakers, a speaker and podcast booking agency, brings a wealth of experience in pitching guests for podcasts. She sheds light on the dos and don’ts of “pitching” and highlights the importance of being a good fit for the show and providing value to the host and listeners. By personalizing the pitch and referencing specific elements of the show that resonated with you, you can demonstrate your genuine interest and alignment with the host’s goals.
Relationship Building: The Key to Long-Term Success
Building genuine relationships with podcast hosts is crucial for long-term success. Anastasia shares her insights on engaging with hosts on platforms like LinkedIn to establish connections and familiarity before being booked as a guest. Additionally, she highlights ways for hosts to accommodate potential guests, such as making it easy to determine if their show is a good fit and providing clear descriptions of episodes in Apple Podcasts. Both hosts and guests should engage with each other’s posts and take advantage of backlinking, sharing episodes on various platforms, and asking for reviews and recommendations.
The Evergreen Factor: A Gateway to Greater Discovery
In the rapidly evolving world of content creation, Anastasia Lipske shares the hidden gem of podcast guesting – its evergreen factor. Together with Jürgen, they discuss how appearing as a guest on a podcast can provide potential exposure and discovery long after the episode is recorded. This means that your voice and your message can reach new audiences for years to come, making podcasting an invaluable platform for sharing your story and expertise.
The Power of Reviews: A Key to Authenticity
Reviews on Apple Podcasts play a vital role in attracting potential listeners to a show. Anastasia emphasizes the importance of guests taking the time to leave a rating and review on Apple Podcasts, as this helps potential listeners gauge the quality and value of a show. It’s essential to be cautious when vetting shows based solely on Apple reviews and to critically evaluate the quality and authenticity of the content.
Unleashing Your Voice: Making an Impact through Podcasting
Anastasia believes that everyone has a valuable message to share and that podcast guesting provides a unique opportunity to unleash your voice. She shares her personal experience of sharing her journey as a mother of an adult with type one diabetes on a podcast. Together, Anastasia and Jürgen dive into the profound impact that sharing one’s story can have on others, emphasizing that even making a difference to one person matters. They discuss the importance of authenticity, relational marketing, and educating and blessing the audience instead of just pitching oneself or a product.
Harnessing the Power of Podcasting: Actionable Takeaways
As we wrap up this special episode of Innova.Buzz, we are reminded of the transformative power of podcasting to make a lasting impact on the lives of others. Unleash your voice, forge meaningful connections, and embrace the innovation that this platform offers. Whether you’re a podcast guest or a host, podcasting opens doors to a world of discovery, growth, and connection. So let’s step into this vibrant world together and bring our unique messages to the forefront, one episode at a time. Visit Anastasia Lipske’s website to learn more about her work and take advantage of her free monthly Q&A sessions and mini consultations.
Educate and inspire your audience through podcasting. Focus on adding value, educating, and blessing others instead of just pitching yourself. #RelationalMarketing Anastasia Lipske on #InnovaBuzz podcast Click To Tweet
The Buzz – Our Innovation Round
Here are Anastasia’s answers to the questions of our innovation round. Listen to the conversation to get the full scoop.
- 1 thing to be more innovative – Be creative and bless the other people.
- Best thing for new ideas – Continually learn from other people. Be willing to try new and different things.
- Favourite resource – Innovation Women.
- Keep project/client on track – Pay attention to what they are doing and educate.
- Differentiate – Be authentically you.
Use your voice and share your expertise. It will make a difference to some people’s world!
You can reach out and thank Anastasia through her website link.
Anastasia suggested we have a conversation with course creation expert, Nancy Giere on a future InnovaBuzz Podcast episode.
- Website – Access Speakers
- For Anastasia’s e-book and a free 15-20 minute consultation so she can help you with your branding or how to get the most out of every podcast interview or speaking engagement go to: https://AccessSpeakers.biz/ThankYou
- Innovation Women
- Short Course: Become a Podcast (Guest) Rockstar
Cool Things About Anastasia
- She has personally booked over 1700 engagements for her clients.
- Her grandchildren call her “Marmie”
- She managed wine cruises as well as wine-focused shore excursions for Oceana and Regent cruise lines
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