Compelling Copy Provokes Engagement

Compelling Copy Provokes Engagement

If catchy titles attract surfers, compelling headlines do provoke engagement. The key is not just in writing these titles but in formulating them into copy writes. A copy write persuades the reader with something – and that’s the big difference from a mere title. Intriguing headlines that provoke curiosity are winners. Read more about that here:


Can You Resist Clicking These 3 Headlines? (One is So Good I Had to Copy it)


That’s an odd thing to think, no?

Back in the day, my friends and I used that phrase to denote something inanimate that we were particularly fond of. “This pizza is so good, if it were a woman I’d marry it!”
That was a long time ago. I can’t remember the last time such a thought flashed into my head. Which is what made it so weird when it happened last week.
Especially after reading a headline about … video streaming quality and Internet service providers.
But what can I say? The headline was that good.

Enticing readers from the start by answering their problems, triggering curiosity and not giving everything in the headline can drive readers to get engaged in reading the whole article. So, don’t just write if you want to attract quality traffic, resort to compelling copies to get more from your readers! This will suit small or limited screens also for mobile users.

Insights by: Jurgen Strauss

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Jürgen Strauss

Dr. Jürgen Strauss is a transformational marketing strategist, podcaster, speaker, the chief innovator and founder of Innovabiz who partner with innovative, exceptional business coaches and consultants to enable you to acquire more leads and more business by reaching your ideal target prospects with your message, so that you will achieve growth and be able to make a difference to more ideal clients. You can find Jürgen on LinkedIn, as well as on Innovabiz' Twitter, Facebook, The InnovaBuzz Podcast, The Tales of Marketing Transformation Show and his personal Photography website.

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