Dr Jürgen Strauss is founder and chief innovator at Innovabiz and a mentor for the largest global community of digital marketing consultants.

He is passionate about helping businesses achieve exceptional results through innovation and modern human marketing. His philosophy is let's make marketing Human again.

Jürgen is host of the Tales of Marketing Transformation show and the InnovaBuzz innovation podcast, where he has been privileged to interview entrepreneurs from all around the world.

Prior to founding Innovabiz, Jürgen worked in the science and chemical industries leading large global multi-national teams across Asia, Europe, India, North America and Australia. He's spent years at the intersection of technology, science, human behaviour, marketing and business management.

In this mini-class, he will teach you how to develop a deep understanding of your ideal client, what drives them, what motivates them, what they believe, what they fear, what they aspire to.  With that understanding, you'll know exactly what they need and how you can help them and how you can best communicate with them to build that engaging, enduring relationship.