By: Jürgen Strauss
Every successful marketing campaign relies on Search Engine Optimization (SEO) in order to create more traffic. Building links is one of the many ways to optimize your website. What is link building? Simply put, it is when other related sites include links to your pages. Any particular site that shows a large number of backlinks cause those search engines to rank it higher than it does others.
Link Acquisition from Partner Websites
Websites often link to other sites that have similar content. But if your site does have information pertaining to a partner site, such as a a business directory, you can take advantage of the situation by linking with that site. An example of this would be to place a digital badge linking your site to your partners and ask them to do the same for you. This is simple and easy, but it can be a significant way to get valuable, effective backlinks by using preexisting relationships. Very few other methods beat the kind of quality backlinks partner sites can bring in. If your website has a widget or an RSS feed that gives back high value then other sites in your niche can use them too which invariably gets you a backlink. The secret is providing enough value which will be seen as an incentive for other sites to backlink to you. With this method you’ll be able to build many quality link backs for your website as time goes on.
Keep Your Focus on Backlinks that Stay for Long
Search Engines are designed to find the highest quality sites and then rank them by this. And naturally, this means they would go for websites that are relevant and offer good value. But to do this they need to know what sites link to a site, and view these links as a vote. As with any time voting takes place, the more “votes” they find to your site, the better they view your site. The higher the quality of the links the better it is for your site. Search engines base their ranking higher on quality than quantity. You need your link building campaign to appear natural, you don’t want it to look like you are just trying to gain rank on the search engines. Choose to build backlinks on sites that are relevant to your site. It makes “sense” for them to link to you and looks natural to search engines.
Using Anchor Text In Your Links
As you begin your link building process, you need to determine what you want to get out of it. Are you trying to get more targeted traffic to your site? Or you just want more of your web 2.0 pages to rank higher? It is important you set a goal before you put any effort into your link building. Some website owners simply focus on gaining as many relevant back links as possible while others want to formulate a solid strategy for raising their page ranking. The main difference between these two goals is that most web 2.0 pages are “Nofollow”, but when they are authority sites, your published articles will rank much higher with less hassle. If your goal is driving traffic to your website and other articles getting your content ranked on high profile websites is a good idea. But if you are willing to take the time and invest in creating dofollow links, you’ll garner more juice per link. You decide.