By: Jürgen Strauss
No matter how bad your conversion rate is on your site, more traffic will get you more sales. If 1 out of 100 people are purchasing from your website, having 100 extra people come to it means another sale! This is the most important reason that you have to focus on driving more traffic to any website you have.
Free traffic is easy to get once you realize that there are a few hundred ways to get it.
Writing up an article is the easiest way to get more visitors. A 400 – 500 word article should take you between 15 and 30 minutes to write. Always know where you are going to take the reader before you start writing. Lead your reader to the end of the article and put together a great resource box that leads them to a solution to their problems (the one you focused on in the article) that is located on your website.
Now, you can take that article and turn it into a blog post. Your blog should be the cornerstone of your online marketing, anyways, so posting your articles there is a great way to make the work you’ve done in creating the article do even more for your business. Edit your article to encourage a reader to interact with you. Ask a question or give a reason for them to provide their thoughts. It gives you an ability to build a relationship with your audience and will keep them coming back for more.
Video has come a long way on the web. Using video in marketing your business gives you a deeper connection with your customers and increase the odds of them buying what you sell. Your videos can be made up of anything. Even if you think you have a face for radio, you can still do videos with ease. Do presentations, slide shows, or sit in front of a webcam. Then post it to your blog!
Social Networks allow you to meet people interested in your products and interact with them. FaceBook and MySpace are a great place to start.Setup your profile to attract the best people by using words they look for when searching for your products. Reveal who you are and your audience will come running to you.
Twitter is the hot craze online right now. Join up, tweet a few times, then go searching for big names in your market. Odds are, if someone is following them, they would also be interested in you. Start a conversation with them in public and be sure their followers can see it.
The secret to getting all of the free targeted traffic you need lies in knowing your customer and understanding one key fact: You don’t matter, they do. You need more free traffic today, so do what it takes to get it!