Images are often a better way to present a large amount of complex material than a whole page of reading material. However, to be of most value the images should be interesting and strategically laid out and well integrated into the website. This article describes the 5 strategies for profitable visual content on your website:
Today’s consumer is engaging with primarily visual content across a variety of devices and social channels on a daily basis. Due to this shift from text-based to image-based communications, it is proven that multimedia content experiences a greater amount of exposure and longer shelf-life among audiences, making visual storytelling more imperative for brands than ever before. Business Development Institute and PR Newswire recently co-hosted the “Visual Content Marketing and Communications Summit” which offered valuable best practices for how organizations can harness images, videos, and platforms to provide content that allows them to build, engage, and leverage their audiences.
Social media provides opportunities to promote your business through your multimedia-equipped website. Good visual content enhances text based content and appeals to the visual “readers”. Most important in all the content strategy, though, is your commitment to serving your customers.
Image Source: Infographic
Insights by: Jürgen Strauss