Visual Content can be more Effective than Texts

Visual Content can be more Effective than Texts

Images are often a better way to present a large amount of complex material than a whole page of reading material.   However, to be of most value the images should be interesting and strategically laid out and well integrated into the website.   This article describes the 5 strategies for profitable visual content on your website:

5 Best Practices for a Visual Content Marketing Strategy

Today’s consumer is engaging with primarily visual content across a variety of devices and social channels on a daily basis.  Due to this shift from text-based to image-based communications, it is proven that multimedia content experiences a greater amount of exposure and longer shelf-life among audiences, making visual storytelling more imperative for brands than ever before.  Business Development Institute and PR Newswire recently co-hosted the “Visual Content Marketing and Communications Summit” which offered valuable best practices for how organizations can harness images, videos, and platforms to provide content that allows them to build, engage, and leverage their audiences.


Social media provides opportunities to promote your business through your multimedia-equipped website.  Good visual content enhances text based content and appeals to the visual “readers”.   Most important in all the content strategy, though, is  your commitment to serving your customers.

Image Source: Infographic

Insights by: Jürgen Strauss

Jürgen Strauss

Dr. Jürgen Strauss is a transformational marketing strategist, podcaster, speaker, the chief innovator and founder of Innovabiz who partner with innovative, exceptional business coaches and consultants to enable you to acquire more leads and more business by reaching your ideal target prospects with your message, so that you will achieve growth and be able to make a difference to more ideal clients. You can find Jürgen on LinkedIn, as well as on Innovabiz' Twitter, Facebook, The InnovaBuzz Podcast, The Tales of Marketing Transformation Show and his personal Photography website.

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