We often hear people bragging about the number of followers they have on social media but is this enough to make your business prosper? Of course not! According to this article, it takes more than just likes or clicks to your site. Read this article to find out how to measure the return on invesment of your social media efforts:
Measuring Social Networking Success: More Than Just Likes
Measuring the success of social media interactions cannot be done using traditional ROI metrics. The nature of the communication channels involved requires a brand new approach.
By David Dubois, INSEAD Assistant Professor of Marketing and Marcus Ho, Co-Founder of Social Metric
http://www.forbes.com/sites/insead/2014/04/16/measuring-social-networking-success-more-than-just-likes/
Building relationships through social media is more powerful than just gathering contact details for your database. It is the customer service side that can make you trustworthy and invaluable to your clients or target market. Being responsive to every query is more important that building the number of followers!
Image Source: Infographic
Insights by: Jürgen Strauss
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