The recent survey discussed in this article showed interesting figures on the behaviour of mobile empowered shoppers for the upcoming holiday season. Learn the emergence of “mansumers” and their nature in surfing for promotional offers first using their mobile phone before deciding where to go for their special meals or buying gift items.
“This November, we conducted a flash online study of 500 shoppers who intend to use coupons and mobile devices at record levels for their holiday meal shopping. What we found was heartening – from both a consumer sentiment perspective, and from a technologist’s perspective.”
Mobile shoppers are not last minute shoppers according to the survey. So, businesses that will have their promotions online ready way before the traditional holiday shopping period will benefit more than the rest of their competitors. The most amazing thing is, digital coupon hunters are four times more than paper coupon users.