Mobile Coupons help Shoppers Save and Keep Holidays Bright

Mobile Coupons help Shoppers Save and Keep Holidays Bright

The recent survey discussed in this article showed interesting figures on the behaviour of mobile empowered shoppers for the upcoming holiday season. Learn the emergence of “mansumers” and their nature in surfing for promotional offers first using their mobile phone before deciding where to go for their special meals or buying gift items.


Mobile, coupons help shoppers save and keep holidays bright

“This November, we conducted a flash online study of 500 shoppers who intend to use coupons and mobile devices at record levels for their holiday meal shopping. What we found was heartening – from both a consumer sentiment perspective, and from a technologist’s perspective.”

Mobile shoppers are not last minute shoppers according to the survey. So, businesses that will have their promotions online ready way before the traditional holiday shopping period will benefit more than the rest of their competitors. The most amazing thing is, digital coupon hunters are four times more than paper coupon users.


Jürgen Strauss

Dr. Jürgen Strauss is a transformational marketing strategist, podcaster, speaker, the chief innovator and founder of Innovabiz who partner with innovative, exceptional business coaches and consultants to enable you to acquire more leads and more business by reaching your ideal target prospects with your message, so that you will achieve growth and be able to make a difference to more ideal clients. You can find Jürgen on LinkedIn, as well as on Innovabiz' Twitter, Facebook, The InnovaBuzz Podcast, The Tales of Marketing Transformation Show and his personal Photography website.

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