While it is true that content marketing can boost the number of visitors to your website, it’s the relevance of what you are offering that converts them into buyers! This article describes how to be great at content marketing:
Later this month, Oracle ORCL +1.92% will bring together a diverse group of modern marketing leaders—representing dozens of industries—to discuss the art and science of creating and distributing great content.
Quality content is not just attractive, interesting and engaging. It should be useful, easily accessible and the best advice for a specific need and target market. Great content addresses a certain dilemma of a particular target market. Thorough marketing research must be done to identify the background, present trend and future path of your market.
Image Source: Infographic
Insights by: Jürgen Strauss