It’s natural for consumers that despite embracing digital shopping methods, we still look forward to actual interaction with sellers or with other purchasers. This is to feel confident that the online system used would really deliver what it promised. This is the same with integrated marketing. Online promotions would cover a wider audience worldwide but the decision to buy a product or service can still be influenced greatly with word-of-mouth. Read this article for the four tips towards successful marketing integration:
By: Suzie Brown
ADOTAS – The shift in shopping, purchasing and media behavior is compelling marketers to think differently about media planning and delivery. The marketing world is one of fragmented media, consumer control, multi-channel shopping and value centricity. The most important thing to understand is that the decision process is staged — this is fundamental to understanding how people buy. And understanding consumer buying behavior is fundamental to generating sales and driving ROI. http://www.adotas.com/2013/07/four-steps-to-a-truly-integrated-marketing-campaign/
To be successful in both digital and traditional marketing, marketers should still go through the basic marketing processes – which is to identify the requirement of the target market, know the behaviour of potential patrons, send the message to the ones who need what you offer and be aware of the movements. This way, you can design your next marketing plan according to the updated responses of the market – to be able to incorporate both integrated or traditional strategies that worked in the past for future campaigns.
Insights by: Jurgen Strauss