Push and Pull Strategy Works Best in Integrated Marketing

Push and Pull Strategy in Integrated Marketing is like giving priority to quality campaigns than quantity. It doesn’t matter if you can only afford to advertise in selected media. Multichannel is never the issue here. It’s sending your message directly to your target group that matters. This article will explain further why it is so:

5 Lethal (But Common) Mistakes in Integrated Marketing Campaigns

By: Don PatrickWhen it comes to integrated marketing, the rules have changed as much as they’ve stayed the same. It’s still the marketer’s job to ensure that your product or company remains first and foremost in the customers’ minds. With economic constraints for both consumers and marketers, and the proliferation of channels, this task is harder than ever. How do you continue to grow your business and increase revenue in a way that’s smart and cost-effective?  http://www.targetmarketingmag.com/article/5-lethal-but-common-mistakes-integrated-marketing-campaigns/1

Like in traditional marketing method, you will garner best results from integrated marketing  when you know your customers and the channels to reach them – then provide personalised products and services. The only way to do this is to test every campaign in a short period and continue the ones that are working for a longer term. This way, you can save your money from going down the drain.

Insights by: Jurgen Strauss

Jürgen

Jürgen is the chief innovator and founder of Innovabiz who partner with innovative, exceptional business coaches to enable you to acquire more leads and more business by reaching your ideal target prospects with your message, so that you will achieve growth and be able to make a difference to more ideal clients. You can find Jürgen on LinkedIn, as well as on Innovabiz' Twitter, Facebook and Google+ Pages.

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