Push and Pull Strategy in Integrated Marketing is like giving priority to quality campaigns than quantity. It doesn’t matter if you can only afford to advertise in selected media. Multichannel is never the issue here. It’s sending your message directly to your target group that matters. This article will explain further why it is so:
By: Don PatrickWhen it comes to integrated marketing, the rules have changed as much as they’ve stayed the same. It’s still the marketer’s job to ensure that your product or company remains first and foremost in the customers’ minds. With economic constraints for both consumers and marketers, and the proliferation of channels, this task is harder than ever. How do you continue to grow your business and increase revenue in a way that’s smart and cost-effective? http://www.targetmarketingmag.com/article/5-lethal-but-common-mistakes-integrated-marketing-campaigns/1
Like in traditional marketing method, you will garner best results from integrated marketing when you know your customers and the channels to reach them – then provide personalised products and services. The only way to do this is to test every campaign in a short period and continue the ones that are working for a longer term. This way, you can save your money from going down the drain.
Insights by: Jurgen Strauss