The internet has dramatically changed the marketing process for businesses – and it keeps developing at a rapid pace. SEO or search engine optimisation, whilst considered “sexy” by many people is not enough to make the best of your online marketing. This has to be incorporated with other forms of online or even offline marketing strategies to achieve great results. Integrated marketing is what will give you the best results in today’s ever changing environment – but what is integrated marketing and how is integration done efficiently? These and other related questions are answered in this article:
By: Stephanie Chang
To say that the SEO industry has changed would be considered a massive understatement. In previous years, for a site to excel in the SERPs (search engine results page), it needed a few key important ingredients: http://moz.com/blog/integrated-marketing-and-seo
We already know that profits do not come only from having a well-designed website. The site has to be optimised to be search engine friendly, promoted via social media or linked to various online networks – but the marketing process does not stop there. Continuous service to clients must be conducted to make these marketing campaigns work. Launching these promotional methods along with email marketing or newsletter distribution for example can further encourage community integration – that is the idea of leverage integrated marketing. In short, a combination of marketing strategies must be planned to be more profitable.
Insights by: Jurgen Strauss