Email marketing has never died down despite the existence of various hi-tech marketing methods at the present time. However, email marketers knew that sending bulk emails to their contacts is not anymore enough – to generate best results. They can do better if they integrate, automate and optimise. Found out why by reading this article:
By: Bola Awoniyi
While the number of channels for communicating with consumers has increased, email marketing remains an integral part of a brand’s digital offering.
The 2013 edition of the Email Marketing Platforms Buyer’s Guide documents a number of factors which have contributed to the email marketing industry’s sustained growth.
Email’s familiarity in the face of an ever-changing digital landscape and its pivotal position in multichannel campaigns makes it increasingly valuable to the modern marketer. http://econsultancy.com/ph/blog/63397-email-marketers-focus-on-integration-automation-and-optimisation
If integrated marketing is incomplete without email marketing, the latter is also better off when integrated, automated and optimised! This is not about the number of promotional channels involved in a certain campaign – but the quality of the marketing mix incorporated into one launch.
Insights by: Jurgen Strauss