Innovation is Essential to keep your Business Sustainable

Innovation is Essential to keep your Business Sustainable

Albert Einstein once famously said “Insanity is doing the same thing over and over again and expecting different results.”   Innovation is all about doing things “differently” to get better results.  Many people believe that innovation is a “gift” of the “genius”, or a creative past-time.  In fact, innovation is a process, that anyone can follow and become good at.  Here are some simple tips to become more innovative:

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In today’s chaotic and unpredictable marketplace where continuous innovation has become the price of doing business—and the only “business-as-usual” is that there is no business-as-usual anymore—many organizations struggle to keep up with the public’s unrelenting demand for “new, different and better.” Not long ago, you could thrive for years on just one great idea; today it seems you need a brand new game-changer every week.

Simple concepts such as simplify things, make it easier, make it more attractive and many more tips in the article, can lead to innovations which may transform your product or service from “ordinary” to “extra-ordinary”.  This convenient list of ideas should always be close at hand.

Image Source: Infographic

Insights by: Jürgen Strauss

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Jürgen Strauss

Dr. Jürgen Strauss is a transformational marketing strategist, podcaster, speaker, the chief innovator and founder of Innovabiz who partner with innovative, exceptional business coaches and consultants to enable you to acquire more leads and more business by reaching your ideal target prospects with your message, so that you will achieve growth and be able to make a difference to more ideal clients. You can find Jürgen on LinkedIn, as well as on Innovabiz' Twitter, Facebook, The InnovaBuzz Podcast, The Tales of Marketing Transformation Show and his personal Photography website.

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