Australia left behind by Internet Changes

Australia left behind by Internet Changes

Our politicians are a simple lot – they can’t comprehend that the Internet today is good for more than downloading movies, sending tweets or posting selfie’s on Facebook (some of them are good at that!). So it’s no surprise, when they tell us that there’s no need to upgrade the country’s broadband communication infrastructure, beyond the ageing, decrepit copper network in place now. Never mind that it’s hopelessly inadequate already for those tasks our politicians can comprehend, today. Add to that the 33% growth in internet downloads in the past year and you see what the problem is. Imagine emptying a storage dam through your garden hose and you’ll understand the concept of bandwidth availability on speed.

As the following article points out, the future of the internet is not just connecting people (i.e. Facebook, Twitter, Pinterest and the like), but it is about things communicating with each other with minimal human involvement.  This concept of “Internet of Things” opens possibilities that were unimaginable as little as a decade ago – things like a $300 printer in your home being able to construct a 3D model of the Eifel Tower, things like a remote community participating in a “virtual” classroom, things like advanced manufacturing industries that can produce highly specialised products in a high quality yet cost competitive way, even in Australia!

Australia left behind by Internet Changes?

Pity that none of our politicians have the courage to push for the implementation of the necessary infrastructure building to allow Australia to participate in these advances in the near future. Of course, technology-driven countries are providing businesses with the infrastructure needed to allow them to be competitive. Our neighbours in New Zealand are picking up on this:

Jostling for places on ‘Internet of Things’

The internet of tomorrow has arrived, and it’s about much more than Facebook, Netflix, Twitter and email, the services we use to connect with one another.  Companies jostle for place in ‘Internet of Things’.

This new internet already has its own acronym, IoT, for “Internet of Things”.

The future of internet is not just connecting people but it is about connecting “things” directly with resultant increased productivity and capabilities.  These enabled or integrated tools will be capable of measuring, monitoring and controlling manufacturing processes in a way to provide new technologies with competitive advantages for those businesses .  This future is closer than we imagine – many things are already taking place, if only on a small scale, based on the examples in the article.

This poses the questions:  Is this the 4th Industrial Revolution?   Is Australia being left behind?

What do you think? Please post your comments below.

Image Source: Infographic

Insights by: Jürgen Strauss

Australia left behind by Internet Changes 4
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Jürgen Strauss

Dr. Jürgen Strauss is a transformational marketing strategist, podcaster, speaker, the chief innovator and founder of Innovabiz who partner with innovative, exceptional business coaches and consultants to enable you to acquire more leads and more business by reaching your ideal target prospects with your message, so that you will achieve growth and be able to make a difference to more ideal clients. You can find Jürgen on LinkedIn, as well as on Innovabiz' Twitter, Facebook, The InnovaBuzz Podcast, The Tales of Marketing Transformation Show and his personal Photography website.


  1. David on May 16, 2014 at 17:15

    Jurgen – interesting article! I believe our politicians struggle on several fronts to be honest. However, the rate of change and the possibilities available through the Internet are at times, mind boggling. If only we could ensure it was all used for ‘good’ and not at times for extremist views and occasionally for evil, then we wouldn’t have as great a need for the emerging risks covered by Cyber Insurance

  2. Joanne Clark on May 16, 2014 at 17:20

    Living a mere 70km from the capital city of our state it is gob smacking that internet “speed” is at snail pace. Unfortunately Australia remains stuck in the horse and buggy era whilst the rest of the world invest in rocket propulsion. Productivity is strangled by this lack of vital infrastructure And Australia is left behind -our political leaders do what keeps them in a job so let’s make this a key performance issue for future political success

  3. Ron on May 16, 2014 at 21:17

    AS I’m a computer tech you would think I would be all for NBN and high speed…I think the current speed are acquitted how fast do you want it to be, people have not switch on to the fact that no copper not power mean not phone…yet the NBN need 240V in the home to run your phone and internet system, currently the exchange can run you corded phone in time of black outs…you may say I will use my mobile hope it’s not flat and needs a charge…under the NBN the non communication death rate will increase, as you can not call an ambo if your house and the local tower have no power…fiber to the node and copper to the homes may not yield the high speed movie goer want but it may mean you can ring to find out when the power is coming back…and if the NBN cable get dug phone, no internet and no TV…

    one thing that need to change is the upload speed unless you have SDSL doing things like video conferencing, and webinars…from home or small office is painful.

  4. Jürgen Strauss on May 19, 2014 at 09:35

    Hi Ron – you probably know the intricate details of the NBN infrastructure much better than me. I agree, that the infrastructure we put in place for the future needs to provide the level of service required for all, and for the 21 century future! While we get hung up on debating the “small stuff” of copper vs optical fibre, of “fibre to the node” vs “fibre to the home”, and satellite vs 4G vs NBN, we overlook the fact that many of those technologies are outdated anyway. We need to be looking to the future to be competitive. How fast do we need – what’s in place now is totally inadequate and vastly inferior to most of the world. Do you know that India in it’s major cities, constructed a fibre to the premises (mostly commercial of course) network in all its major cities in the early 1990’s. (Yes, that was LAST CENTURY!). Many of the global call centres are in India, not just because of the low wages/costs, but because they CAN do it by having the adequate infrastructure in place. South Korea is installing 5G (yes that’s a FIVE) throughout the country, that will make 4G appear like dial-up speed. And while they do that, working on the next technology leap. My point is, that to be competitive in Australia, business needs the infrastructure in place to compete in the modern global economy.

  5. sjpwarren on May 19, 2014 at 10:59

    Internet Infrastructure is as important as Road/Rail infrastructure. Business these days is global and having slow internet in this country reduces our ability to play in the global arena.

  6. MARK TEVEN on May 20, 2014 at 20:09

    As an electrician, I think the Internet of today is not as good as what the providers promise. I always get slow speeds on ADSL2. The main excuse I get is that I live to far from the exchange. In regards to NBN co. I had a call from them yesterday in regards to the prewire of a new house that wired in Armstrong Creek last October. I have made many calls to them and only now 6 months later that they try to contact my client to run the cables to and within the property. I gave them 3 weeks notice before plaster and they failed to turn up. I will leave that for all your own judgement. As far as the government goes, with the NBN roll out, it seems that only new estates that it is available. It may be many years or even at all before we see nbn availabilities in older suburbs. My concern is with this it may be out dated by the time the government have finished rolling it out. Like most Government schemes and initiatives, It may never be completed. I have Just recently worked on a new estate in Lara and even normal tv is linked through the NBN network. To me that is a way that they are enforcing people to connect, just to get free to air TV. I truly believe that the internet has out lived most peoples expectations and is a necessity to our modern world. We have definitely out grown older copper lines and these lines have been exhausted for many years. Its about time we started to use the copper lines for what they were intended for, Telephones. When the copper line infrastructure was implemented many years ago, Internet was not even a consideration. So now that we are all on the net, let the optic fibre lines be rolled out to gain speed and reliability. But I reckon by the time this is complete, mobile technology will have taken over due to the ease of access and for the wireless option.

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