[Podcast] – Podcast Town Throwdown – Growth by Listening with Dr. Jürgen Strauss

Podcast Town Throwdown

Growth by Listening with Dr. Jürgen Strauss

Podcasting has helped grow my business in a lot of different ways. But probably, the biggest takeaway for me is having the opportunity to learn from and build relationships with many new people and wonderful guests. 

It was a great privilege to be a guest on Podcast Town Throwdown with Elzie Flenard to talk about how podcasting has helped grow my business, as well as some tips to become a better podcast host and how to grow your audience.

Here are some of the takeaways from our conversation.

  • Podcasting is a great way to learn and connect with people that can lead to new business or joint ventures.
  • Podcasting is a medium that really encapsulates making marketing more human.
  • One of the best ways to become a better podcaster is by listening to other really good podcast hosts. Listen to how they interact with guests and how they make them feel comfortable.
  • Do your research. Research about your guest not only from a view of what’s interesting about them or what fascinates you but also on how they present themselves.
  • Promotion is key to growing your audience. 
  • Share your episodes on social media in a way that is interesting, captures people’s attention, and adds value to them even if they don’t go to look at the podcast. 
  • Include your podcast episodes in your newsletter and encourage your subscribers to pass them on to other people.
  • Another great way to grow your audience is by becoming a guest on other people’s shows. It gets you in front of new audiences that may be curious about your show and will listen to it. 
  • There’s no magic pill to grow your podcast. You just have to find the things that work and double down on those. Once you get it right, it’s almost like a flywheel.
  • There’s so much value in speaking with guests through a podcast. It’s like having an hour of a masterclass with somebody who is an expert in their field and having the pleasure of sharing that value with your audience as well.

Listen to the Podcast

There’s no magic pill to grow your podcast. You just have to find the things that work and double down on those. Once you get it right, it’s almost like a flywheel. @Innovabiz on #AccesstoAnyone Podcast Click To Tweet

Links

Jürgen Strauss

Dr. Jürgen Strauss is a transformational marketing strategist, podcaster, speaker, the chief innovator and founder of Innovabiz who partner with innovative, exceptional business coaches and consultants to enable you to build visibility, professional credibility and a deep connection with your ideal, dream clients, so that you will achieve growth and be able to make a difference to more ideal clients. Jürgen's mantra is Let's Make Marketing Human again. He believes that marketing is the art and science of creating and sustaining exceptional, remarkable customer experiences and relationships. You can find Jürgen on LinkedIn, as well as on Innovabiz' Twitter, Facebook, The InnovaBuzz Podcast, The Tales of Marketing Transformation Show and his personal Photography website.

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