How to Succeed at Marketing to Your Ideal Client with Jürgen Strauss
“Part of being successful is having a profitable business. The other part is loving what you do and having the ability to put the business aside for a certain period of time to do the things that you love that are beyond the business.“
A lot of businesses think that in order to succeed in marketing you simply have to put your message out into the world. You can do a whole range of things across the internet to connect with people but if you’re not connecting with the right people, in the right places, at the right time and with the right message, then your marketing is going to miss the mark.
So, how do you succeed in marketing?
It all starts with a deep understanding of your ideal client.
It was a great privilege to be a guest on the How to Succeed Podcast with Mike Montague to talk about how to identify your ideal client, how to communicate with them, and the importance of asking really good questions.
Mike was our guest in episode 222 of the InnovaBuzz Podcast.
Here are some of the takeaways from the interview.
- Marketing starts with a deep understanding your ideal client.
- Customer demographics is important and relevant but you need to go a lot deeper than that when identifying your ideal client.
- There are 2 people that you can model your ideal client from. You are your own ideal client in many ways. You can model an ideal client profile off yourself. The second is your best client, the one that you absolutely love working with.
- An empathy map is a helpful way to identify and understand your ideal client. It helps you visualise and build their behavioural profile, as well as identify how your product or service can transform them and help them achieve their goals.
- Build that human connection first. People do business with people they know, like, and trust. It is a human connection.
- Great marketers start off with the attitude of service.
- Everything that you do, whether it’s writing a blog post or recording a video must be targeted towards your ideal client.
- Asking really good follow-up questions of your ideal client helps you identify other opportunities to dig deeper and understand and articulate the needs that often they don’t realise they have.
- Part of being successful is having a profitable business. The other part is loving what you do and having the ability to put the business aside for a certain period of time to do the things that you love that are beyond the business.
- You have the responsibility to share what you know because nobody else knows what you know and can present it in the way that you do.
- Never stop learning.
- ” The more that you read, the more things you will know. The more that you learn, the more places you’ll go.” – Dr. Seuss.