By: Jürgen Strauss
Your business’ Google Plus Local listing is an integral part of your online reputation, and is an invaluable tool when it comes to the Internet marketing of your business. One essential factor that contributes to the success (or lack thereof) of your Google Plus Local listing is customer reviews.
In order to make the most out of your Google Plus Local listing, you should have plenty of relevant, high-quality customer reviews. How do you handle the reviews aspect of your Google Places listing? Here are some tips for how to get and respond to Google Plus Local reviews.
- Ask for them.
This is the simplest way to get Google Plus Local reviews. If you have satisfied customers or clients (and you should!), then make it a point to ask them to visit your Google Plus Local listing and submit a review. Remind them that posting a review to your listing is easy: they simple click on the “Write a Review” button at the top left-hand corner of your listing and type away.
- Your Google Plus Local listing link.
Google Plus Local provides you with a personalized link that you can send to your email or snail mail list to direct people to your listing and ask for reviews. You can also include your link on all of your business correspondence, advertisements and marketing materials.
- QR codes.
Generate a QR code linked to your Google Plus Local listing and put it on anything and everything related to your business that your customers may see, along with a simple request to visit your listing and write a review. QR codes will take any smart phone user directly to your Google Plus Local listing with a quick and easy scan.
- Third-party sources.
List your business in directories like Yelp, Bing, Yahoo Business listings, and Foursquare and all reviews submitted to those sites will automatically link to and be listed on your Google Plus Local listing.
- Responding to Reviews:
- Negative reviews – It never fails that some people simply won’t be happy with your business, no matter what you do. It is important that you preserve your business’ reputation by responding to these reviews promptly and diplomatically. Make a public attempt to resolve any issues, and express your perspective in a way that is neither self-justifying nor insulting to the customer.
- Positive reviews. Thank your satisfied customers for their support, and offer them incentives to keep coming back. By offering coupons and referral rewards publicly, via the Google Plus Local listing forum, you are encouraging potential customers to give you a try.