Google Plus Local Reviews: How to Get Them and How to Respond to Them

Jürgen Strauss, Innovabiz

By: Jürgen Strauss

 

Your business’ Google Plus Local  listing is an integral part of your online reputation, and is an invaluable tool when it comes to the Internet marketing of your business.  One essential factor that contributes to the success (or lack thereof) of your Google Plus Local listing is customer reviews.

In order to make the most out of your Google Plus Local listing, you should have plenty of relevant, high-quality customer reviews.   How do you handle the reviews aspect of your Google Places listing?   Here are some tips for how to get and respond to Google Plus Local reviews.

Getting Reviews:

  • Ask for them.
    This is the simplest way to get Google Plus Local reviews.  If you have satisfied customers or clients (and you should!), then make it a point to ask them to visit your Google Plus Local listing and submit a review.   Remind them that posting a review to your listing is easy: they simple click on the “Write a Review” button at the top left-hand corner of your listing and type away.
  • Your Google Plus Local listing link.
    Google Plus Local provides you with a personalized link that you can send to your email or snail mail list to direct people to your listing and ask for reviews.  You can also include your link on all of your business correspondence, advertisements and marketing materials.
  • QR codes.
    Generate a QR code linked to your Google Plus Local listing and put it on anything and everything related to your business that your customers may see, along with a simple request to visit your listing and write a review.   QR codes will take any smart phone user directly to your Google Plus Local listing with a quick and easy scan.
  • Third-party sources.
    List your business in directories like Yelp, Bing, Yahoo Business listings, and Foursquare and all reviews submitted to those sites will automatically link to and be listed on your Google Plus Local listing.
  • Responding to Reviews:
    • Negative reviews – It never fails that some people simply won’t be happy with your business, no matter what you do.   It is important that you preserve your business’ reputation by responding to these reviews promptly and diplomatically.   Make a public attempt to resolve any issues, and express your perspective in a way that is neither self-justifying nor insulting to the customer.
    • Positive reviews. Thank your satisfied customers for their support, and offer them incentives to keep coming back.   By offering coupons and referral rewards publicly, via the Google Plus Local listing forum, you are encouraging potential customers to give you a try.

Jürgen

Jürgen is the chief innovator and founder of Innovabiz who partner with innovative, exceptional business coaches to enable you to acquire more leads and more business by reaching your ideal target prospects with your message, so that you will achieve growth and be able to make a difference to more ideal clients. You can find Jürgen on LinkedIn, as well as on Innovabiz' Twitter, Facebook and Google+ Pages.

2 Comments

  1. Felicia on July 29, 2013 at 1:52 am

    Do you mind if I quote a few of your articles as long as I provide credit and sources back to your blog?My blog is in the exact same area of interest as yours and my visitors would really benefit from a lot of the information you present here. Please let me know if this alright with you.Appreciate it!

  2. JUS on July 29, 2013 at 4:25 am

    Of course, Felicia. As long as you credit the source, I'm happy for you to quote our articles.

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