5 Easy Steps to Keep Your Google Plus Local Listing SEO Optimized

5 Easy Steps to Keep Your Google Plus Local Listing SEO Optimized

Jürgen Strauss, Innovabiz

By: Jürgen Strauss

Your Google Plus Local listing can be one of the most powerful web marketing tools available – second only to your website. However, it is not enough just to have a listing. You also want your Local page to appear as high on search engine results lists as possible. For that to happen, you must be conscientious of your page’s search engine optimization (SEO). Fortunately, you don’t have to be an Internet marketing genius to optimize your Local page. Here are five easy steps to keep your Google Plus Local listing SEO optimized:

Follow the rules. As you probably know by now, Google is well known for taking serious measures to weed out things like spam, irrelevant content, and erroneous websites when determining its rankings. Google Plus Local is no exception. When you create your Google Plus Local listing, make sure you read up on Google’s content guidelines before you publish anything. Breaking these rules means Google won’t take your page seriously when ranking it . . . and might not even let you play at all.

Third-party business directories. Make sure you also list your business in other free online business directories, including Bing, Yelp, and Yahoo. You can link your business directory listings to your Google Plus Local listing to improve your page’s SEO.

Categories. Google Plus Local allows you to choose multiple categories for your listing. However, it is advisable that you are picky about which categories you choose, for the sake of not appearing spammy to search engine spiders. Instead, choose a couple of strong, concise categories for your business and stick to those.

Keywords. You have the opportunity to dramatically boost your listing’s SEO by including strong, key-word rich content in your business description. Make sure you do plenty of keyword research to find good, relevant keywords that have a strong web presence and that speak to your target audience. Also, don’t make the mistake of stuffing your content with superfluous keywords. When it comes to search engine rankings, your content should flow naturally and smoothly, and should ALWAYS make sense.

Your Local page images and videos. You should upload as many images and videos to your Google Plus Local listing as allowed. Also, remember that search engine spiders cannot read images; therefore, you must tag your images with appropriate keyword phrases if you want them to count toward your search engine ranking.

Jürgen Strauss

Dr. Jürgen Strauss is a transformational marketing strategist, podcaster, speaker, the chief innovator and founder of Innovabiz who partner with innovative, exceptional business coaches and consultants to enable you to build visibility, professional credibility and a deep connection with your ideal, dream clients, so that you will achieve growth and be able to make a difference to more ideal clients. Jürgen's mantra is Let's Make Marketing Human again. He believes that marketing is the art and science of creating and sustaining exceptional, remarkable customer experiences and relationships. You can find Jürgen on LinkedIn, as well as on Innovabiz' Twitter, Facebook, The InnovaBuzz Podcast, The Tales of Marketing Transformation Show and his personal Photography website.


  1. Kristie Reagan on May 18, 2013 at 19:15

    Good post. I learn something totally new and challenging on sites I stumbleupon everyday. It's always helpful to read content from other writers and practice something from their sites.

  2. Sb bomber on August 4, 2013 at 17:50

    I am actually delighted to read this web site posts which includes tons of useful data, thanks for providing these data.

Leave a Comment