10 Advantages of Using Google Plus Local

10 Advantages of Using Google Plus Local

If you aren’t using Google Plus Local to market your business on the web, then you are seriously missing out on an unparalleled opportunity. A Google Plus local listing can be one of the  most powerful money-making tools you have, and it’s time you claim yours. Still need some convincing? Here are ten advantages of using Google Plus local:

  1. It’s free! That’s right – your Google Plus local listing and page won’t cost you anything to set up. When you consider how strong a tool Google Plus local is when it comes to web  marketing, it’s almost mind blowing to know that you don’t have to pay a cent to use it.
  2. Google Advertising. Once you have your Google Plus local page completely set up, you can then take advantage of the array of Google Advertising options available to you.
  3. Customer review forum. Your Google Places page is an ideal spot for satisfied customers to post glowing testaments for all to see. It is also a great place for you to publicly handle customer complaints, so that potential customers can see first hand that you are willing to work with your customers to make them happy.
  4. Google Maps. Along with your Google Plus local listing, Google will also place a marker for your business on Google Maps, making it easy for new customers to find you.
  5. Better than the Yellow Pages. Studies show that over 97 percent of all consumers search the web to find local businesses, making the Yellow Pages nearly obsolete. If you want to  get noticed, you need a business listing on Google Plus local.
  6. Mobile users. Most people these days use their smart phones to view the web even more than they use their PCs. Mobile users have full access to Google Plus local listings, so you  won’t miss out on this valuable market.
  7. Targeted demographics. It is possible to tweak your Google Plus local listing so that is it seen by those people who are most likely to visit your page and become your customers.
  8. Virtual business tours. Google Plus local is now offering (temporarily on a limited basis) to send a photographer to your place of business to shoot a 360 virtual tour of your  establishment. For customers who are on the fence about visiting your business location, this can be just the push they need.
  9. You might not have a website. Setting up a business website can cost a considerable amount of time and money. If you have not yet developed a website, you can just use your  (once again, free!) Google Plus local page as your site.
  10. Google Offers. Google makes it very easy for you to offer customers who visit your Plus Local page special offers and coupons. Simply click on the “Google Offers” button, complete the information you want to include, and Google Plus local will publish the offer to your page.

Jürgen Strauss

Dr. Jürgen Strauss is a transformational marketing strategist, podcaster, speaker, the chief innovator and founder of Innovabiz who partner with innovative, exceptional business coaches and consultants to enable you to acquire more leads and more business by reaching your ideal target prospects with your message, so that you will achieve growth and be able to make a difference to more ideal clients. You can find Jürgen on LinkedIn, as well as on Innovabiz' Twitter, Facebook, The InnovaBuzz Podcast, The Tales of Marketing Transformation Show and his personal Photography website.

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