Facebook has many excellent features that we did not have the opportunity to fully explore yet in 2013 – such as the fan page’s capability to have unlimited number of fans, unlike your personal page. To make sure that we start 2014 right, let’s review our marketing strategies starting from the fan page functionality as listed comprehensively in this article:
By: Stephanie Frasco
There isn’t anything worse than checking a website and clicking their Facebook link to find that they’ve redirected you to a personal page. Not only do you have to hope they accept you as a “friend,” you’re taken through one more step to see their content and find their real Fan Page. I hate this! Here are the top 15 reasons to have a Fan Page, and not a personal page, attached to your business. http://socialmediatoday.com/stephaniefrasco/1446966/15-benefits-having-fan-page-over-personal-page-facebook
Aside from Facebook’s SEO system for promotional campaigns, there’s also the Advertising option that might cost some money for bigger returns. Organised events will be more interactive when promoted using this paid functionality of Facebook thus resulting to higher revenues. Truly, Facebook is not only for generating traffic but can also serve as your most efficient Customer Service platform.