By: Jürgen Strauss
Facebook is not just a computer hobby that teenagers are indulging in. It is a powerful medium to send a message across to local and international communities. People from all walks of life hang out at Facebook – you’ll be wasting opportunities for your business if you are not represented there. Think about the 600 million users interacting with each other since early 2011.
Literally, the number of users is already twice the number of the American population – proving that it has a viral effect spreading through different countries. If you are familiar with how it works, you will agree that your customers and the people who they know are already Facebook users. The idea of finding your friends first or the people who you know through the system is what makes it a very effective marketing tool.
Statistics from mashable.com shows that an average person is spending at least four times as much time interacting with their “friends” at Facebook than using search engines like Google. It accounts to a monthly average time span of 7 hours and 46 minutes per member or around 15.5 minutes daily. If you translate these two major statistics into a marketing point of view, the number of users and the length of time each Facebook user allocates define the size of your target market and the amount of your exposure accordingly.
With that in mind, it makes a lot of sense incorporating a Facebook Fan Page into your website strategy. The good thing is – it does not discriminate whether you have a small or big business. Regardless of the size of your venture, everyone expects that all life’s activities including all kinds of trades, services and products must already have a Facebook account because it’s simply the trend nowadays. Given the endless interactions among members, there’s definitely money to be made if you are successful in capturing the attention of these like-minded people.
A well-designed Facebook page will definitely get noticed. Various interests trigger the attention of users. It is advantageous to set-up the page that clearly and directly explains the message – in a way that experienced Facebook users prefer. There are ways to set it up correctly to make your target market aware of your existence.
When you have the appropriate monitoring device installed, it is easy to analyze the effectiveness of your Facebook page. There are proper ways to generate “likes” from visitors who are captivated by your inputs and you’ll definitely get referrals expanding your client base from excited browsers – since these positive interactions can easily be turned into actual revenues. If your business is being talked about in the Facebook community, your efforts are surely working! This is the power of “word-of-mouth” in a highly technological setting.
It pays to let the experts configure your Facebook settings – if you are really serious in promoting your business. There are methods that must be implemented to keep your “fans” interested and to make other subscribers interested as well. Work with a trusted web developer and online marketer for greater visibility with not just your direct target market but also to the 600 million Facebook users around the globe.
Be competitive by embracing this very cost-effective way of promoting your business. Apart from developing your business, the right designer can also enhance your company’s image. The progress of your business will be as good as your choice for a web developing company – try Innovabiz – we make websites achieve more!