Content Marketing generates massive awareness among real people online. However, due to the continuing technological advancement – it is important to monitor important statistics as far as relevant business trends are concerned to achieve excellent results. Aside from the different tools available in the market today, there are also increasingly effective new media online that can be utilised at no monetary cost at all. Find out some statistic-based tactics here:
By: Ayaz Nanji
A quarter of marketers plan to keep their content marketing budgets at the same levels as 2013, and just 4% plan to decrease spend.
The report was based on data from a survey of 502 marketers conducted in fall 2013, with 53% of respondents focused on B2B marketing, 12% on B2C, and 28% on both. http://www.marketingprofs.com/charts/2014/24171/2014-content-marketing-trends-and-tactics
Despite the effectiveness of content marketing, it is understandable that some businesses are decreasing their budget in chosen strategies because there are powerful online platforms offering content marketing services at no cost at all – in exchange for useful content. As long as, the elements in your marketing mix are designed to generate leads, engage customers and build your brand – you can launch excellent content marketing campaigns at a budget. You just have to know how!