Ideal Webinar Format for Effective Content Marketing

Webinars might be ignored by prospective customers because of scheduled presentation time,  the period needed to complete the whole course, a lack of motivation and the failure to engage viewers from start to finish.  However, webinars can be exciting too!  The shortcomings can be addressed for this one of a kind content marketing method and this article says it all:

5 Steps to Repurposing Killer Online Content from a Webinar

By: Dane Frederiksen

Since content marketing has become the foundation for many online marketing strategies, countless companies have adopted webinars as a primary tactic for entering the online content game. Webinars are a great way to reach out to your audience and share your expertise, be more visible online, and provide thought leadership on a regular basis. If executed properly, they can offer clear and specific value for prospective customers and ease them down the sales funnel.  http://contentmarketinginstitute.com/2014/01/repurposing-killer-online-content-from-webinars/

In short, personal and somewhat live interaction with the presenter talking to the audience directly (even if not broadcast live) can overcome a lack of effectiveness of webinars.  Just make sure that the 5 important elements for this kind of online content are ready to complete your content marketing using a webinar campaign.  These are: webinar technology,  direct to the point messages, the confident presenter, helpful editor or production facilitator and of course, the selected publishing and promotions media.

Insights by: Jurgen Strauss

Jürgen

Jürgen is the chief innovator and founder of Innovabiz who partner with innovative, exceptional business coaches to enable you to acquire more leads and more business by reaching your ideal target prospects with your message, so that you will achieve growth and be able to make a difference to more ideal clients. You can find Jürgen on LinkedIn, as well as on Innovabiz' Twitter, Facebook and Google+ Pages.

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