Webinars might be ignored by prospective customers because of scheduled presentation time, the period needed to complete the whole course, a lack of motivation and the failure to engage viewers from start to finish. However, webinars can be exciting too! The shortcomings can be addressed for this one of a kind content marketing method and this article says it all:
By: Dane Frederiksen
Since content marketing has become the foundation for many online marketing strategies, countless companies have adopted webinars as a primary tactic for entering the online content game. Webinars are a great way to reach out to your audience and share your expertise, be more visible online, and provide thought leadership on a regular basis. If executed properly, they can offer clear and specific value for prospective customers and ease them down the sales funnel. http://
contentmarketinginstitute.com/ 2014/01/repurposing-killer- online-content-from-webinars/
In short, personal and somewhat live interaction with the presenter talking to the audience directly (even if not broadcast live) can overcome a lack of effectiveness of webinars. Just make sure that the 5 important elements for this kind of online content are ready to complete your content marketing using a webinar campaign. These are: webinar technology, direct to the point messages, the confident presenter, helpful editor or production facilitator and of course, the selected publishing and promotions media.