Being an authority website requires great content and regularly published content that is of value to your target audience. Nothing new there, if you have been following my blog posts over the past 8 years, you’ll know my view on that. Of course, it’s much easier said than done!
In this article on the Hootsuite Blog, Evan Lepage, describes a detailed process for developing a comprehensive content marketing strategy that will engage your autience and establish you as an authority in your field. Get the step by step walkthrough guide here:
In the age of social media, all businesses are publishers and what publishers need is a steady stream of great content.
That’s easier said than done.
If you’re trying to create content that will resonate with your audience on social media and separate you from all of the noise, great! You’re on the right track. But first you should establish your content marketing strategy.
A content marketing strategy works as your guiding light when it comes to the planning, production, promotion, and measurement of content. Taking the time to create a solid strategy might seem like more work up-front, but it will reduce your workload over time and make your content more effective.
From defining your target audience, setting SMART marketing goals aligned to your business goals, to planning and executing the content marketing strategy and measuring the results, this guide is an excellent resource to get your online marketing working for you.