Getting Ahead on Content Marketing by Feeding Modern Mediums

Getting Ahead on Content Marketing by Feeding Modern Mediums

Original, interesting and unique content will get you where you want your business to be when it comes to online promotions. Images,texts or stories and layouts must be so, to catch the attention of surfers in the world wild web. Since the use of modern tools are already popular in accessing information over the internet, all this content must be flexible enough to suit such users. This article will guide you on your 2014 content marketing strategies:

Advanced Techniques for Your Content Marketing in 2014

By: Dave Ken

According to a latest study by the Content Marketing Institute, content marketing is going to be bigger than ever this year. Businesses are keener to develop original, relevant and interesting content to attract people to their brands rather than repurposing someone else’s content. However, content marketing continues to be quite tricky and mysterious for most businesses.

It is not enough to make your great content mobile-friendly but also, search engine-friendly. On top of that, aside from social media postings, your content must be promoted through other means like email campaigns, online advertising and directory listings so that people searching for information online will repeatedly see your brand – thus building familiarity of your products or services among your target audience.  So, make sure to add your re-targeting techniques to your marketing plan this 2014.

Insights by: Jurgen Strauss

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Jürgen Strauss

Dr. Jürgen Strauss is a transformational marketing strategist, podcaster, speaker, the chief innovator and founder of Innovabiz who partner with innovative, exceptional business coaches and consultants to enable you to acquire more leads and more business by reaching your ideal target prospects with your message, so that you will achieve growth and be able to make a difference to more ideal clients. You can find Jürgen on LinkedIn, as well as on Innovabiz' Twitter, Facebook, The InnovaBuzz Podcast, The Tales of Marketing Transformation Show and his personal Photography website.

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