Yes, I’m back on my “soap-box” talking about the need to have up to date and valuable content regularly published on your website – content to get more traffic and engagement. What is also important, is to make it interesting and entertaining, so that visitors will derive greatest value from your information and also engage in conversations online. Doing these things well, will maximize your chances of turning your site visitors into customers in the future. Here is what Mridu Relph lists as some content types that will boost visitors and engagement:
These 6 Types of Content Will Boost Your Traffic and Engagement. Here’s How to Do Them Right.
How can you create content with the most efficiency and ease?
Are you challenging yourself to come up with new ideas and new ways of imparting information about your business? Are you experimenting with the different forms of content that your customers may like to read?
We’d love to help you get there.
The 2015 edition of the annual B2C Content Marketing Benchmarks, Budgets and Trends—North America report put together by the Content Marketing Institute and MarketingProfs found that while 69% of marketers are creating more content than they were a year ago, only 27% have a strategy that is documented.
Getting visitors to your website, capturing their attention by providing information of value and benefits to their business is critical to having a successful marketing strategy built around your online content. These suggested types of content are great suggestions to get you on the right track to get your audience’s attention and get them to engage with you to start building a relationship.