It is well known, and I’ve been repeating this message over and over, that blogging will generate leads and sales, so it’s vital to be blogging great content on a regular basis on your website, for those reasons alone.
Here is some hard data (some might find astounding), that emphasises this fact:
These 5 Data-Driven Reasons Decisively Prove the Benefits of Blogging
Without a blog, it’s tougher to get on the first page of Google for your target keywords.
For example, let’s say you sell software for sales and marketing teams. Your product page can only do so much to link your product to its market because you want to keep the copy simple.
You can mention how your software is great for marketers on the product page, but it’s more obvious to Google if you have pages of relevant content on your domain.
By indexing more pages, you hit more target keywords and reach more people. To optimize this, you need to come up with a content plan for targeting your ideal customers, then rank for the terms these people are searching. This is one of the main benefits of blogging.
Bottom line: regular, relevant content updates via blogging will generate leads and sales. Data presented clearly shows that:
- blogging increases page count indexed by the Google by up to 434%!
- B2B marketers who have regularly updated active blogs generate 67% more leads
- 70% of consumers find out about products and companies through blog articles and not advertisements
- It takes 2 years for page visits to a blog to achieve 99% – so the lifespan of a blog post is much longer than we may think. Old content does carry authority!
- You can measure the Return on Investment of a blog
- Anyone can (and should) do it!