The Very Best Place to Find New Relevant Content for your Blog

Looking for great content? Look no further than what your own customers have to say! Find out about their lifestyle, needs and concerns, buying behaviour and experience with your products, what keeps them awake at night. A questionnaire or customer satisfaction survey could be a good way to get some valuable feedback and information. Here are some examples on how to ask questions to come up with useful content:


How to Turn Customer Stories Into Valuable Content Marketing

As marketers, we’ve made it our jobs to investigate target audiences, define buyer journeys and develop content and marketing strategies that appeal to our buyer personas.
http://www.business2community.com/content-marketing/turn-customer-stories-valuable-content-marketing-0861504#!LCbqA

The information gathered from the survey can then be used to write original articles for your regular blogs, video testimonials on Youtube and any other formats that can better engage and add value to your target market. The information can also be invaluable in educating and informing other audiences, if repurposed appropriately.

Image Source: Infographic

Insights by: Jürgen Strauss

Jürgen

Jürgen is the chief innovator and founder of Innovabiz who partner with innovative, exceptional business coaches to enable you to acquire more leads and more business by reaching your ideal target prospects with your message, so that you will achieve growth and be able to make a difference to more ideal clients. You can find Jürgen on LinkedIn, as well as on Innovabiz' Twitter, Facebook and Google+ Pages.

1 Comment

  1. Brad Dalton on February 5, 2015 at 11:12 pm

    Unanswered questions on forums in your niche are also a good source of blog topics.

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