Looking for great content? Look no further than what your own customers have to say! Find out about their lifestyle, needs and concerns, buying behaviour and experience with your products, what keeps them awake at night. A questionnaire or customer satisfaction survey could be a good way to get some valuable feedback and information. Here are some examples on how to ask questions to come up with useful content:
As marketers, we’ve made it our jobs to investigate target audiences, define buyer journeys and develop content and marketing strategies that appeal to our buyer personas.
The information gathered from the survey can then be used to write original articles for your regular blogs, video testimonials on Youtube and any other formats that can better engage and add value to your target market. The information can also be invaluable in educating and informing other audiences, if repurposed appropriately.
Image Source: Infographic
Insights by: Jürgen Strauss