A curated article can be as good as the original. This is because most people want to quickly learn the essential information about the topic – only very few would take time to read the whole article especially when it is very long and comprehensive. This is in line with the real nature of online surfers. They are actually not reading. They are just browsing! So, content curation is actually a favor that you can do for your followers:
By: Pawan Deshpande
Curata’s second annual shows that content curation continues to grow in popularity year over year. Given that, just like you there are will be others who are curating the same content as you to their audience. To standout from the rest, adding thoughtful commentary is important to demonstrating your expertise in a subject and sharing your point of view. Thoughtful commentary is a key aspect that separates a retweet bot from an emerging thought leader. http://www.business2community.com/content-marketing/6-content-curation-templates-for-content-annotation-0583119#!rav4Y
Aside from the introduction summary and additional content, always give attribution to the author. This is where you can link his or her profile. A Google Plus account will be ideal but other social media links will also be good for your traffic. Give it a catchy title other than the original one and highlight the endorsed part taken from the article by indenting it. The call to action should serve the purpose on why you are promoting the article. Follow this format and make your subscribers happy – plus gain more organic traffic!