News Content Curation for Internal Use

News Content Curation for Internal Use

Internal computing message system like the Intranet is invaluable for internal communications. This is where company information, policies and updates are published for efficient and timely dissemination. Although news are not commonly dispersed here, this company found curating news helpful for their organisation:

Guest post: Curating news about the company for the intranet

BY: Shel Holtz

We’ve explored automated feeds over the years, and found them to be either too inclusive (too many redundant or irrelevant stories) or too exclusive (missing key stories or sources). So, we assign someone the task—which takes about an hour a day, or less—of searching for relevant news from the external media, and re-publishing the news on our intranet. We have an agreement with an organization that permits us to republish from many sources, including major newspapers, magazines, and trade journals. We also use various alert systems and e-mail subscriptions to help with the story discovery.

External developments are important contributing factors to a business. These basically dictate where the trade is going. Employees who are aware with what’s going on in the market can easily adapt to the internal changes necessary to be competitive. Curating news in this regard will keep employees well informed without spending too much time reading them.

Insights by: Jurgen Strauss

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Jürgen Strauss

Dr. Jürgen Strauss is a transformational marketing strategist, podcaster, speaker, the chief innovator and founder of Innovabiz who partner with innovative, exceptional business coaches and consultants to enable you to acquire more leads and more business by reaching your ideal target prospects with your message, so that you will achieve growth and be able to make a difference to more ideal clients. You can find Jürgen on LinkedIn, as well as on Innovabiz' Twitter, Facebook, The InnovaBuzz Podcast, The Tales of Marketing Transformation Show and his personal Photography website.

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