First 6 Content Curation Best Principles

First 6 Content Curation Best Principles

It is not true that content curation can make creating content fast and easy. It’s actually a professional service you can provide to your readers. Here, you are rewriting the title in such a way that it will attract your target group. On top of that, you are summarising the whole article to come up with an introduction that can tell the whole story. Plus other important details that you can find here:


BY: Jessie Coan

Sometimes we find ourselves going through the day with the same old habits, not checking in to make sure we’re following the most successful content marketing steps. With over 70% of marketers planning on increasing their content marketing investment in 2014, it’s important to establish good habits now as you begin to develop your content marketing strategy. Or if you’ve already got one well established, it’s good to take a step back at the start of the new year and ensure you’re on the right track. In our recent ebook, Content Marketing Done Right, we review a number of best practices and guidelines to follow when curating content.

You are already a winner if you are able to engage your readers in the introduction alone – but since they kind of got thrilled with the story, for sure they would want to know how it ends. So, to wrap up your content curation, write a well-researched conclusion for the summary. Short excerpt from a testimonial is powerful and get those readers to follow suit. 

Insights by: Jurgen Strauss

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Jürgen Strauss

Dr. Jürgen Strauss is a transformational marketing strategist, podcaster, speaker, the chief innovator and founder of Innovabiz who partner with innovative, exceptional business coaches and consultants to enable you to acquire more leads and more business by reaching your ideal target prospects with your message, so that you will achieve growth and be able to make a difference to more ideal clients. You can find Jürgen on LinkedIn, as well as on Innovabiz' Twitter, Facebook, The InnovaBuzz Podcast, The Tales of Marketing Transformation Show and his personal Photography website.

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