Free Advice is NOT FREE!

Free Advice is NOT FREE!

Do you get phone calls where the caller says:  “I just want to pick your brain….”?

It’s really helpful to have friends or business associates, experts in their field, who we can all call upon for advice from time to time.  I also love giving advice about areas which I’ve gained experience, knowledge or information over the years I’ve been in business.  However, if the purpose of “picking someone’s brain” is to obtain free services or free advice that will be used to source that person’s service from another (lower cost?) source, for no cost to the caller, then that amounts to just plain bad business!

Here is an excellent take on this topic:


No, You Can’t Pick My Brain. It Costs Too Much

BY: Adrienne Graham

But your knowledge has value. You’ve invested time and money into learning your craft and it’s not fair for people to expect you to give it away for free. Even friends need to understand there are boundaries.

For example I will no longer advise my friends or family for free. (Wow, I just made some people mad….they’ll get over it!). I have businesses to run, employees to pay, a mortgage to pay, an office rent to pay, college tuition, etc, etc, etc.

Innovabiz provide a lot of “free” information, via our website, our blog posts, our Facebook page, Google Plus page, You Tube channel and more.  We regularly conduct seminars and presentations on a variety of topics, that are no cost to the participants.  From time to time we also provide a service at cost to NFP and charity organisations.

Beyond that, our advice requires an investment on the part of the person requiring the service.  It simply makes business sense.  Know-how does not come freely.  It costs time and money to acquire.

Insights by: Jurgen Strauss


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Jürgen Strauss

Dr. Jürgen Strauss is a transformational marketing strategist, podcaster, speaker, the chief innovator and founder of Innovabiz who partner with innovative, exceptional business coaches to enable you to acquire more leads and more business by reaching your ideal target prospects with your message, so that you will achieve growth and be able to make a difference to more ideal clients. You can find Jürgen on LinkedIn, as well as on Innovabiz' Twitter, Facebook, The InnovaBuzz Podcast, The Tales of Marketing Transformation Show and his personal Photography website.


  1. Jürgen Strauss on March 27, 2014 at 22:28

    American Screenwriter Harlan Ellis has some views on this that I thought worth sharing. He pulls no punches!

  2. Jürgen Strauss on March 28, 2014 at 00:28

    American Screenwriter Harlan Ellison has some views on this that I thought worth sharing. He pulls no punches!

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