Posts Tagged ‘modern marketing’

InnovaBuzz Episode #75 – Ideal Audience and Community

Ideal Audience and Community

Your Ideal Audience and Community In today’s podcast, Jürgen talks about who the ideal audience is for your message – who is it that you can benefit the most?  He shares the beginning of his journey in the Marketing Seminar Community of Seth Godin and learnings around focusing on who you serve, from that seminar.…

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InnovaBuzz Episode #74 – Information Marketing is Education

Information Marketing is Education

Information Marketing is Education Information marketing is education – in this episode of the InnovaBuzz podcast, Jürgen talks about using education on your blog to do information marketing.  Interestingly, this is a similar model that Seth Godin refers to as modern marketing, based on empathy, humility, innovation and effectiveness. Listen to the podcast to find…

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