Posts Tagged ‘Content marketing’

Information Marketing – Why every business MUST do it

AUGUST 14 2017 FACEBOOK LIVE EVENT: Information Marketing – Why Every Business MUST Do It. Effective marketing and sales is about taking your potential customers (leads) on a journey – the journey to become customers. Instead of treating sales as a “push” strategy, where you are struggling to convince leads to buy your products, what…

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InnovaBuzz Episode #75 – Ideal Audience and Community

Ideal Audience and Community

Your Ideal Audience and Community In today’s podcast, Jürgen talks about who the ideal audience is for your message – who is it that you can benefit the most?  He shares the beginning of his journey in the Marketing Seminar Community of Seth Godin and learnings around focusing on who you serve, from that seminar.…

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Building a marketing machine with website and information

Connect on Facebook Share Follow Us on Facebook Building a marketing machine with website and information Building a marketing machine with your website and online assets involves providing exceptional value through information relevant and helpful to your target audience. There are no shortcuts, it’s a case of consistency. Always be adding value, that builds an…

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InnovaBuzz Episode #74 – Information Marketing is Education

Information Marketing is Education

Information Marketing is Education Information marketing is education – in this episode of the InnovaBuzz podcast, Jürgen talks about using education on your blog to do information marketing.  Interestingly, this is a similar model that Seth Godin refers to as modern marketing, based on empathy, humility, innovation and effectiveness. Listen to the podcast to find…

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InnovaBuzz Episode #68 – Information Marketing

Information Marketing

Information Marketing – Exceptionally Valuable Information Information marketing – in this episode of the InnovaBuzz podcast, Jürgen explains that content marketing is really providing exceptionally useful information for your target audience, communicating effectively with them in a way that they find incredibly useful and without expecting anything in return.  He says that he’d really like to…

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InnovaBuzz Episode #64 – Frameworks

Frameworks

Frameworks In this episode, Jürgen discusses Frameworks and why they are important and useful.  We show examples of some frameworks, such as the 4-MAT framework for constructing content, a framework for digital marketing and a framework for content marketing. Why, even this podcast is built around a framework! Listen to the Podcast #frameworks are a…

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InnovaBuzz Episode #62 – Taking Massive Action

Taking Massive Action

Taking Massive Action In today’s episode, Jürgen talks about taking massive action – one of the Five Success Principles from NLP.  He lists 3 examples, walking through a marketing campaign, step by step; asking the questions “if you know you can’t fail, what would you do?”; and finally alerting to a challenge to be revealed…

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How to Generate Excellent Audience Engagement

Audience Engagement

How to Generate Excellent Audience Engagement by Joanne Clark, Destiny Pursuit Coaching and Training Producing content can be challenging! Whether we are writing for the web, for a presentation, or advertising, there are really two critical factors that we need to get right: provide exceptional value to our audience and get them engaged in the…

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InnovaBuzz Episode #45 – Chris Marr: Content Marketing Academy

Chris Marr Content Marketing Academy

Chris Marr: Content Marketing Academy In this episode number 45 of the InnovaBuzz podcast, Chris Marr of the Content Marketing Academy gives us his philosophy around content marketing – educating your audience and constantly learning as well.  Key is to be consistently present and always delivering value as well as building a community.  Listen to the…

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