Posts Tagged ‘Content marketing’

InnovaBuzz Episode #68 – Information Marketing

Information Marketing

Information Marketing – Exceptionally Valuable Information Information marketing – in this episode of the InnovaBuzz podcast, Jürgen explains that content marketing is really providing exceptionally useful information for your target audience, communicating effectively with them in a way that they find incredibly useful and without expecting anything in return.  He says that he’d really like to…

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InnovaBuzz Episode #64 – Frameworks

Frameworks

Frameworks In this episode, Jürgen discusses Frameworks and why they are important and useful.  We show examples of some frameworks, such as the 4-MAT framework for constructing content, a framework for digital marketing and a framework for content marketing. Why, even this podcast is built around a framework! Listen to the Podcast #frameworks are a…

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InnovaBuzz Episode #62 – Taking Massive Action

Taking Massive Action

Taking Massive Action In today’s episode, Jürgen talks about taking massive action – one of the Five Success Principles from NLP.  He lists 3 examples, walking through a marketing campaign, step by step; asking the questions “if you know you can’t fail, what would you do?”; and finally alerting to a challenge to be revealed…

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How to Generate Excellent Audience Engagement

Audience Engagement

How to Generate Excellent Audience Engagement by Joanne Clark, Destiny Pursuit Coaching and Training Producing content can be challenging! Whether we are writing for the web, for a presentation, or advertising, there are really two critical factors that we need to get right: provide exceptional value to our audience and get them engaged in the…

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InnovaBuzz Episode #45 – Chris Marr: Content Marketing Academy

Chris Marr Content Marketing Academy

Chris Marr: Content Marketing Academy In this episode number 45 of the InnovaBuzz podcast, Chris Marr of the Content Marketing Academy gives us his philosophy around content marketing – educating your audience and constantly learning as well.  Key is to be consistently present and always delivering value as well as building a community.  Listen to the…

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Communicate with Your Customers using Killer Content

Communicate with Your Customers using Killer Content Stop writing article after article and hoping someone takes action! Working with Joanne Clark, language master and Jürgen Strauss, webmaster you will discover how to build a highly effective content strategy, with killer content that attracts your audience’s attention. At the end of this workshop you will have…

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InnovaBuzz Episode #44 – Marcus Sheridan: The Sales Lion

MarcusSheridan The Sales Lion

Marcus Sheridan: The Sales Lion In this episode number 44  of the InnovaBuzz podcast, Marcus Sheridan of The Sales Lion and of course, star of the River Pools story talks about content marketing, but primarily about the key principle of solving your customers’ problems by educating them.  This is an enduring marketing strategy that has worked for…

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Communicate with Your Customers using Killer Content

Communicate with Your Customers using Killer Content Stop writing article after article and hoping someone takes action! Working with Joanne Clark, language master and Jürgen Strauss, webmaster you will discover how to build a highly effective content strategy, with killer content that attracts your audience’s attention. At the end of this workshop you will have…

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Episode #32 – Kara Ronin of Executive Impressions

Kara-Ronin-of-Executive-Impressions

In this episode number 32  of the InnovaBuzz podcast, Kara Ronin of Executive Impressions shared with us her experience working and living in different countries and cultures and her insights into building an online business based on that experience. It’s another inspiring interview with a fascinating and very engaging guest; find out more on the…

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A Content Strategy in 30 Minutes

A Content Strategy in 30 Minutes

I was in a discussion today with another business owner, who asked, “what is the best thing I can do in the next 3 months, to position my business for a stellar 2016?”.  My answer?  For those of you who have been following my blog and my social media posts, you won’t be surprised to…

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