InnovaBuzz Episode #65 – Sharon Taylor – Omny Studio

Sharon Taylor of Omny Studio

Sharon Taylor - Omny Studio

In this episode, my guest is Sharon Taylor, CEO of Omny Studio, in Melbourne, Australia.  

Omny Studio is a podcasting host that provides an all in one solution for on demand audio, to help content producers focus on producing great content and growing their audience.  The InnovaBuzz Podcast is hosted on Omny Studio and it is a great service.

Sharon talks to us about the power of podcasting, the challenges of a small, rapidly growing company with clients across the world and connecting people and technology.

Listen to the podcast to find out more.

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Show Highlights

Some of the highlights of this episode with Sharon Taylor from Omny Studio include:

  • There is a lot to gain from bridging the intersection of technology and people - technology can be brilliant, but people make it, make it work and it is people that use it. Technology can solve problems, but people build the relationships.
  • Podcasting is a powerful way to connect with your audience as well as providing valuable information. Audiences feel a connection to the podcaster.
  • Growing a small start up rapidly is challenging and partnerships are really important to get connected with the right people and establish key relationships.
  • Advertising in podcasts is a contentious issue with varied opinions with the different stakeholders. Sharon believes advertising will be critical to getting podcasting established as a mainstream media - currently about 50% of people are aware of podcasting, that needs to increase to more than 75% to have podcasting be in the mainstream media market.
  • Innovation is a fantastic, modern way of saying what people should do as a good business. It’s finding better ways to do things. It’s to find faster ways of doing things. It's to optimize performance and speed without sacrificing anything fundamental to your business.
  • Do stand-up meetings. People's legs get tired, so the meetings don't drag on. Talk about what you need to talk about in 5 minutes, get the action steps and next check point and finish the meeting.

The Buzz - Our Innovation Round

Here are Sharon's answers to the questions of our Innovation round. Listen to the interview to get the full scoop.

  • #1 thing to be more innovative – Stop TRYING TO BE INNOVATIVE! If it feels right, do it!
  • Best thing for new ideas – Surround yourself with people smarter than you and then listen to them!
  • Favourite tool for innovation – Email Inbox is my ToDo!  We also use tools like Pipedrive, Asana, Visible Data and Baremetrics.
  • Keep project / client on track – Communication and setting clear expectations from the get go.
  • Differentiate – Be authentic. Be yourself.

To Be a Leader

Never stop asking questions, consume information!  Talk to people.

Reach Out

You can reach out and thank Sharon via LinkedIn and Email.  Mention this podcast.

Suggested Guest

Sharon suggested three people for me to interview, on a future InnovaBuzz podcast: Clive Dickens, the Chief Digital Officer at Seven West Media; Vijay Solanki, CEO of IAB Australia and Alistair Michener, Founder and CEO at Drawboard. We’ll be busily sending out invitations!

So, Clive, Vijay and Alistair, keep an eye on your inboxes, for an invitation from me to the InnovaBuzz podcast, courtesy of Sharon Taylor from Omny Studio.

Full Transcript

#NewConnections Challenge - with Prize

Remember our Challenge from Episode 63?  Time is running out!

For the next 7 days, every day, speak to ONE (at least) complete stranger.  Every day!  But not in a creepy way!  The idea is to connect more people and who knows, what this might lead to - new business, new opportunities!  

Go up to a yet (to you) new person and just say, ‘Hey I was listening to a podcast and the person on the other end from London said I should just go to speak to one new person a day so would you mind If I speak to you?’  

Introduce yourself and ask is there something you can help them with today.  

To be eligible for our prize (we’ll work that out later, but it will be Awesome!), you need to post on Facebook and Twitter “spoke to another stranger today” with the #newconnections, and anything else you want to add, then report back in the comments below episode 63 on your experiences.  For the best experience, we’ll have an awesome prize!  But by connecting with new people, you’ll be winning in any case!

Let’s make this a movement - #newconnections

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