Content Marketing

Building a marketing machine with website and information

Connect on Facebook Share Follow Us on Facebook Building a marketing machine with website and information Building a marketing machine with your website and online assets involves providing exceptional value through information relevant and helpful to your target audience. There are no shortcuts, it’s a case of consistency. Always be adding value, that builds an…

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How to Generate Excellent Audience Engagement

Audience Engagement

How to Generate Excellent Audience Engagement by Joanne Clark, Destiny Pursuit Coaching and Training Producing content can be challenging! Whether we are writing for the web, for a presentation, or advertising, there are really two critical factors that we need to get right: provide exceptional value to our audience and get them engaged in the…

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A Content Strategy in 30 Minutes

A Content Strategy in 30 Minutes

I was in a discussion today with another business owner, who asked, “what is the best thing I can do in the next 3 months, to position my business for a stellar 2016?”.  My answer?  For those of you who have been following my blog and my social media posts, you won’t be surprised to…

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Content to Get More Traffic and Engagement

Content to Get More Traffic and Engagement

Yes, I’m back on my “soap-box” talking about the need to have up to date and valuable content regularly published on your website – content to get more traffic and engagement.  What is also important, is to make it interesting and entertaining, so that visitors will derive greatest value from your information and also engage…

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Blogging will Generate Leads and Sales – Some Data

Blogging will Generate Leads and Sales – Some Data

It is well known, and I’ve been repeating this message over and over, that blogging will generate leads and sales, so it’s vital to be blogging great content on a regular basis on your website, for those reasons alone. Here is some hard data (some might find astounding), that emphasises this fact:     These 5 Data-Driven…

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How To Create A Great Content Marketing Strategy

How To Create A Great Content Marketing Strategy

Being an authority website requires great content and regularly published content that is of value to your target audience. Nothing new there, if you have been following my blog posts over the past 8 years, you’ll know my view on that. Of course, it’s much easier said than done! In this article on the Hootsuite…

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The Very Best Place to Find New Relevant Content for your Blog

The Very Best Place to Find New Relevant Content for your Blog

Looking for great content? Look no further than what your own customers have to say! Find out about their lifestyle, needs and concerns, buying behaviour and experience with your products, what keeps them awake at night. A questionnaire or customer satisfaction survey could be a good way to get some valuable feedback and information. Here…

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How to Tell a Good Story?

How to Tell a Good Story?

Top movie creators never seem to run out of brilliant ideas.  They have the money to invest in the most modern technology and popular advertising media.  Their expertise in identifying the winning piece from the rest saves them time and money.  We will learn from this article that even in the movie industry, content is…

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Ideal Webinar Format for Effective Content Marketing

Ideal Webinar Format for Effective Content Marketing

Webinars might be ignored by prospective customers because of scheduled presentation time,  the period needed to complete the whole course, a lack of motivation and the failure to engage viewers from start to finish.  However, webinars can be exciting too!  The shortcomings can be addressed for this one of a kind content marketing method and…

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5 Content Marketing Updates that Must be Adapted in 2014

5 Content Marketing Updates that Must be Adapted in 2014

Content execution is  only as good as your content distribution with regards to Content Marketing.  Winning content is information or published posts / pages that actually generate leads resulting in more revenue for your business. Knowledgeable team members can surely make that job easier.  It also helps to be creative and resourceful.  Reading this very informative…

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