Posts by Jürgen Strauss

InnovaBuzz Episode #71 – Innovation – Turning the Tables

Innovation: Turning Tables

Innovation: Turning The Tables In this episode of the InnovaBuzz Podcast, Mavis Taguba from Innovabiz interviews Jürgen Strauss and guides him through The Buzz – our Innovation Round designed to help our audience be even more awesome. Find out how Jürgen answers the questions that he is usually on the asking side of in other…

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InnovaBuzz Episode #70 – Alasdair McGill, Ashton McGill

Ali McGill - Ashton McGill

Alasdair McGill – Ashton McGill In this episode, my guest is Alasdair McGill of Ashton McGill, who help businesses thrive by addressing their strategies, growth and their innovation. Ali is very passionate about the topic of customer experience and designing products or services for the customer and he states that the way you do this,…

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InnovaBuzz Episode #69 – Diony and Dean McPherson, Paperform

Paperform on InnovaBuzz

Dean and Diony McPherson – Paperform In this episode, my guests are Diony and Dean McPherson of Paperform. Paperform is a web platform that enables anyone to create beautiful and functional online forms or product pages quickly, intuitively, and to brand them as they like, all without writing code. We talked about really understanding your…

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InnovaBuzz Episode #68 – Information Marketing

Information Marketing

Information Marketing – Exceptionally Valuable Information Information marketing – in this episode of the InnovaBuzz podcast, Jürgen explains that content marketing is really providing exceptionally useful information for your target audience, communicating effectively with them in a way that they find incredibly useful and without expecting anything in return.  He says that he’d really like to…

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InnovaBuzz Episode #67 – Alistair Michener – Drawboard

Alistair Michener - Drawboard

Alistair Michener – Drawboard In this episode, my guest is Alistair Michener of Drawboard. Drawboard has developed an app and a SaaS product, that allow annotation and mock up of digital drawings in PDF form and their company has had massive growth over the past 12 months, partly because of a partnership with Microsoft which…

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InnovaBuzz Episode #64 – Frameworks

Frameworks

Frameworks In this episode, Jürgen discusses Frameworks and why they are important and useful.  We show examples of some frameworks, such as the 4-MAT framework for constructing content, a framework for digital marketing and a framework for content marketing. Why, even this podcast is built around a framework! Listen to the Podcast #frameworks are a…

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Content Marketing Framework that Saves Time and Makes Blogging Easy and Effective

Content Marketing Framework

Content Marketing Framework makes Blogging quick, easy and effective This content marketing framework makes content creation (blogging) easier and highly effective in generating leads and converting customers. You might have noticed that at Innovabiz we’re pretty good at producing and promoting content. You’ve probably also heard that “Content is King”, but many businesses find it difficult…

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