Posts by Jürgen Strauss

InnovaBuzz Episode #68 – Information Marketing

Information Marketing

Information Marketing – Exceptionally Valuable Information Information marketing – in this episode of the InnovaBuzz podcast, Jürgen explains that content marketing is really providing exceptionally useful information for your target audience, communicating effectively with them in a way that they find incredibly useful and without expecting anything in return.  He says that he’d really like to…

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InnovaBuzz Episode #67 – Alistair Michener – Drawboard

Alistair Michener - Drawboard

Alistair Michener – Drawboard In this episode, my guest is Alistair Michener of Drawboard. Drawboard has developed an app and a SaaS product, that allow annotation and mock up of digital drawings in PDF form and their company has had massive growth over the past 12 months, partly because of a partnership with Microsoft which…

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InnovaBuzz Episode #65 – Sharon Taylor – Omny Studio

Sharon Taylor of Omny Studio

Sharon Taylor – Omny Studio In this episode, my guest is Sharon Taylor, CEO of Omny Studio, in Melbourne, Australia.   Omny Studio is a podcasting host that provides an all in one solution for on demand audio, to help content producers focus on producing great content and growing their audience.  The InnovaBuzz Podcast is…

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InnovaBuzz Episode #64 – Frameworks

Frameworks

Frameworks In this episode, Jürgen discusses Frameworks and why they are important and useful.  We show examples of some frameworks, such as the 4-MAT framework for constructing content, a framework for digital marketing and a framework for content marketing. Why, even this podcast is built around a framework! Listen to the Podcast #frameworks are a…

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Content Marketing Framework that Saves Time and Makes Blogging Easy and Effective

Content Marketing Framework

Content Marketing Framework makes Blogging quick, easy and effective This content marketing framework makes content creation (blogging) easier and highly effective in generating leads and converting customers. You might have noticed that at Innovabiz we’re pretty good at producing and promoting content. You’ve probably also heard that “Content is King”, but many businesses find it difficult…

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InnovaBuzz Episode #62 – Taking Massive Action

Taking Massive Action

Taking Massive Action In today’s episode, Jürgen talks about taking massive action – one of the Five Success Principles from NLP.  He lists 3 examples, walking through a marketing campaign, step by step; asking the questions “if you know you can’t fail, what would you do?”; and finally alerting to a challenge to be revealed…

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